It has been silent for a while around the “Kein Zwanni fürn Steher” campaign (roughly transtlated: No 20€ for a standing ticket), but now the campaign, which is fighting for fair ticket pricing in the Bundesliga is making waves again. They have urged Borussia Dortmund fans to boycott the away match in Hoffenheim on match day 6.
They are quoted on their own site kein-zwanni.de: “The prices TSG Hoffenheim demands make us speechless. The ‘cheapest’ seat costs 55€ for a regular game in the Bundesliga.” The outrage becomes even clearer in the context of the ‘Topspielzuschlag’. It’s common for Bundesliga clubs to rise ticket prices for so called “premium” matches with a higher demand. Teams like Borussia Dortmund and Bayern München draw huge crowds, but it’s the wallets of their fans that suffer.
Kein Zwanni draws the comparison: “Fans of FSV Mainz 05 pay 26€ for the same seat. This is an unjustifiable price-structure. According to Hoffenheim we should pay a significantly higher amount only because our jersey has a different colour.”
Hence fans are urged to boycott the match. But the campaign greatly depends on the solidarity of other Borussia Dortmund fans, with the demand for tickets bieng perpetually high. Otherwise clubs will feel entitled to raise ticket prices as long as grounds sell out. Kein Zwanni are working close with the fan clubs, as there would be little to none effect without organization. The fear is great, that such unreasonable ticket prices simply become the “marketable norm” in the Bundesliga, as it’s already the case in other leagues.